The University of Akron, The Collective Genius Case Study with The University of Akron logo

The University of Akron

TCG worked with the University of Akron to test prospective students’ and community leaders’ perceptions of the university. Quantitative and qualitative research ultimately revealed the good, bad, and ugly of their current campaign and reputation.

In addition, The Collective Genius also assisted Akron leadership in branding and launching their new arts initiative, UArts, a strong collaboration with the local arts community and its flagship institutions, as well as a way of enhancing learning and community experiences for students.