Ohio University, The Collective Genius Case Study showing OU logo

Ohio University

Using Proven Research Methods To Thoughtfully Lead Change (2022)

Opportunity:

After a criticized interim president selection process, the Board received tremendously negative feedback, especially from faculty, when they named an interim president to a two-year term. They then wanted an objective firm skilled in facilitation to ensure this search was inclusive and reflective of a broad range of stakeholders’ views.  

Strategy:

A project design was crafted that combined virtual and online focus groups, on-campus and regional (some virtual) World Cafes, and one-on-one interviews as appropriate. TCG also partnered with Dr. Katie Hartmann and Ohio University’s Center for Consumer Research and Analysis to create and field an online survey and video survey. This work led to over 3,100 survey responses with significant alumni and community engagement.

Outcomes:

Armed with candid feedback from the key constituents, the new president started with a jumpstart on key issues affecting campus, from overcrowded dorms to funding and program cuts.